Whether it’s to increase sales for a particular product or get rid of stocks, many stores give out discounts hoping to attract more customers.
This strategy is especially effective in Singapore, where citizens can sniff out a promotion like a bloodhound before it’s even announced.
As the name suggests, discounted products are sold at a reduced cost.
One supermarket, however, tried something a little different with their discounts: selling a “discounted” product for a higher price.
Now, that… that is genius.
FairPrice Fish That Was Discounted was More Expensive than Its Usual Price
A discounted NTUC FairPrice product with a questionable price has been amusing netizens on social media.
A disgruntled customer shared a picture of the product on the Facebook group Complaint Singapore on 23 July.
In the picture, a packaged “Golden Snapper” can be seen with two price labels.
As you can see, the original price label states that the fish weighs 0.563kg and costs S$7.66.
Curiously, the new label, which says the price has been “reduced for quick sale”, weighs 0.564kg and costs S$8.10.
Yes, with the discount, the fish costs even more. The customer was confused, to say the least.
Netizens: Fish Gained Weight, Supermarket Should Change Name to UnfairPrice
The comments section threw up all sorts of theories as to why the price increased after the discount.
One netizen quipped that the fish gained weight in two days, specifically 0.001kg, which is why the price went up.
Others joked that the supermarket should change its name to UnfairPrice.
A couple of netizens speculated that it could have been a labelling discrepancy and that the label was pasted on the wrong product.
FairPrice’s Response
FairPrice basically confirmed this a few days later in a statement on Facebook.
“We are aware of a Facebook post showing a photograph of a labeling discrepancy on a product from one of our stores. Ensuring product integrity, which includes accurate labelling is of paramount importance to us,” the supermarket chain said.
“We would like to appeal to the customer who posted the picture to contact us to aid us in our investigation.”
It added that customers should report labelling discrepancies immediately to staff members so the issue can be resolved quickly.
The store will also give out a full refund or exchange for products that have been inaccurately labelled.
“We apologise for any inconvenience caused,” FairPrice said.
Customers with more enquiries can call the Customer Relations Hotline at 6552 2722 or contact the supermarket chain through email at [email protected]
Seafood Supplies Impacted, But Giant & Cold Storage Committed to Keeping Prices Stable
Some netizens speculated the rise in price could be attributed to the closure of the Jurong Fishery Port.
Speaking to CNA, Dairy Farm Group conceded that the seaport closure will affect seafood supplies over the next couple of weeks.
Despite this, the group, which runs Giant and Cold Storage, is committed to keeping prices stable, noting that these are “challenging times” for everyone.
Last week, Minister for Sustainability and the Environment Grace Fu reassured residents that there’d be enough seafood for everyone and that there was no need to panic.
The Singapore Food Agency (SFA) reiterated this message, saying supermarket chains here remain well-stocked with chilled and frozen seafood.
If you’re wondering where Singapore get their food, watch this video:
Read Also:
- Minister: Stay Calm, There’s Enough Seafood for Everyone
- Man Sentenced to a Week’s Jail After He Stole 11 Live Crabs from House of Seafood Restaurant in Punggol
Featured Image: Facebook (Jac Lyn, NTUC FairPrice)